• Virtual booths
    1:00pm PST

  • Workshops
    2:00pm PST

  • Main event
    4:00pm PST


Starting at 1:00 pm PST

Explore featured booths to learn more about programs and opportunities!


Starting at 2:00 pm PST

Three pre-workshop sessions to jump into: Inluding a Social Media Marketing session, Does Your Business Have International Potential?, along with The Secret to My Success…with Founder Mariatu Browne.


Starting at 4:00 pm PST

Get ready to witness teams compete for that $20,000 in CA$H PRIZES with their winning business ideas!

The CSUSB Innovation Challenge, now in its fourth year by the CSUSB Inland Empire Center for Entrepreneurship (IECE) and now the university’s School of Entrepreneurship, gives CSUSB students, faculty and staff the opportunity to team up to present their ideas and innovations for competition at our main event.

Up to 8 teams will combine their knowledge and ideas to solve real problems during the main event via virtual online platform, on April 22, from 4-8 p.m.

The event will feature finalist teams presenting their next big business plans in pursuit of the $20,000 in prize money. Because the event requires that two or more colleges, departments or divisions on campus to collaborate on their entry, it is helping people work across boundaries to establish connections and partnerships among different parties on campus to reinforce a culture of collaboration around innovation.

Beyond this event, entrepreneurship is growing on the CSUSB campus. The IECE has continued creating new programs such as the Catalyst Mobile App Lab and the UpStarters Discovery Camp for any college-bound high schoolers from this event. The IECE and School of Entrepreneurship is located in the Jack H. Brown College of Business and Public Administration.

Additionally, IECE has reached out across campus to help facilitate entrepreneurship and innovation through the Entrepreneurship Faculty Fellows, a yearlong program where faculty from diverse backgrounds such as art, kinesiology, psychology and theater arts work on projects that weave entrepreneurial concepts into their teaching, curriculum and research. The most recent success yielded is the Arts in Entrepreneurship minor Program that has already gained significant student interest.


  1:00 PM

  2:00 PM

Leonard Dominguez

Business Consultant of the Inland Empire Small Business Development Center (IESBDC) a premier program of IECE

A presence on social media can be critical. This session will provide an overview of the basics of marketing via Social Media: What it is and getting started.

  2:30 PM

Jeffrey Williamson

Director of the State Trade Expansion Program (STEP) a premier program of IECE

This presentation will cover current trends and issues in exporting, the international events that are currently planned for the California State Trade Expansion Program (CA-STEP); the eligibility requirements, and how companies can apply for funding to support their export activities.

  3:00 PM

Mariatu Browne

Business Counselor of the Coachella Valley Women’s Business Center (CVWBC) a premier program of IECE

Hear firsthand testimonial about Mariatu Browne, Founder of TU Organics Salon & Spa, and her journey to success as a small business owner. She will share her personal highs and lows of small business ownership and what truly made the difference between success and failure!

Main Event

  4:00 PM

  4:30 PM

 7:00 PM